Come up with great ideas. Throw them out. Come up with better ones. Repeat.
There are like a billion colors, or there are a billion colours depending on which side of the border you live on. We'll this was done where kimchi is king and soju flows like the Mississippi. WE did this print ad as part of a campaign to promote a new visual display line from Samsung. One that shows so many different colors even those that don't have a cute name. Why can't people just say green. WE hoist a shot of Soju to our amigo Michel 'Quintessential' Cantero who helped make this concept rock. We Hi Oh.
Sometimes WE get to combine two of our favorite things, in this case it was tools and advertising. Don't know what a sawzall is? WE can help educate you on this one - it's one of our most used tools around the house. Which in itself is kind of sad. This is one of a series of print ads and posters that took Best In Show at the ADDY Awards last year. Jeff Long was the AD and he killed it.
WE loves sports. So, to honor the news that NASCAR has changed the points system and the Daytona 500 is only a few weeks away WE wanted to share a spot done for the 50th Anniversary of the Great American Race. WE designed the logo as well, which was pretty cool to see on all the cars. Special thanks to the team at NASCAR Media Group for getting us all of the historic footage. Now, if they could just turn right once in a while (street courses excluded) that would be something.
Basketball and recycling, yes they do mix. At the Toyota Center Republic Services is the official recycling sponsor of the Rockets and WE put together some creative, including this spot, to promote it. Luis Scola is the talent, he drained it on every take. WE love the Rockets and WE dig Republic, all-in-all a great team.
Well, now that it's Super Bowl week WE wanted to share a SB spot WE did for one of the biggest football fans out there – Mattress Mack. WE wanted it to be simple, so WE simply destroyed a lounge chair. WE had a lot of fun with this one and the whole team, Adam, Garner and Jeff, killed it. Go Pack.
Ah, an oldie but now that WE are having kids I get it more and more I see it. Long before 'A is for App' came along Vtech was creating amazing educational toys - okay, they're not toys and they are still making amazing products. WE are often reminded that great ads are great communication pieces first. Simple, relevant and engaging headline. Informative body copy. And a great shot of a cute kid. That's how you do it my friends.
WE love the outdoors. WE love clients that make equipment for the outdoors. And WE love clients that let you create some great work while you are enjoying the outdoors.
Awhile back there was this really awesome outdoor/adventure racing/trail-running shoe manufacturer that had a bunch of great characters roaming in and out of the warehouse. Well, this cast of talented outdoor-lovers empowered us with a project, then another, then another, and another - until, well they were bought out by Columbia Sports.
One great highlight, of which there are many, was that we bested Crispin for the I.C.E. 9 project and then took the whole enchilada.
Big thanks to Eric Sheckler who conjured up some magic and took limited photography options and designed engaging covers and inset pages for this, and other, brochures.
Here is a spot, of which there are many, for CenterPoint Energy's Home Service Plus. WE are reminded of this spot because the temperature dropped to almost freezing in our Houston office overnight and they have no idea how to handle such crazy temperatures. Always good to make sure the furnace is pumping and that the heat works.
Thanks to XLFilms for their nifty graphics skills.
This could very well be the yummiest client WE have ever had experience working with. There's just something about bacon, pecan smoked sausage and all-beef hotdogs. Fun shoot, that is my backyard serving up the location. When the shoot was done we were crazy excited to get in and edit these, or maybe we were in a super awesome food coma. Oh, and it only took 3 months for all my arm hair to grow back.
Special thanks to Miriam for her food prep skills. And John Garza and his crew for doing a Kobe beef shoot on a hotdog budget.
Sometimes clients hand you assignments that combine a few of your passions. This was just that kind of assignment. WE love hockey, and practically every other sport, and WE love food. So, when WE could get our brains cranking on a sponsorship of a hockey team by Wendy's, WE were excited. Actually, we tingled. Try it sometimes. Enjoy the work. WE did.
West Eleven, Inc. is a group of experienced marketing and communication professionals with an equal balance of strategy and creative expertise. We have diverse backgrounds in brand development, strategic planning, advertising, marketing and optimization. We create human reactions.
West Eleven, Inc. is a group of experienced marketing and communication professionals with an equal balance of strategy and creative expertise. We have diverse backgrounds in brand development, strategic planning, advertising, marketing and optimization. We create human reactions.
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